This navigational feature is used to guide customers to similar products within the same category. Exposing customers to different products within a category lets the customer compare the similarities and differences between products to make the most informed purchase. When adding products to the store, you will be asked for a product category to sort them in. It is a good idea to establish these categories before adding products, to save yourself the trouble of adding the category name to the products later.
When adding a product without a product category, the product will not show up under any categories. The product page can only be accessible if the customer types in the product name, one of the product tags in the search box, visits the product through a manufacturer page, or accesses the page directly by following the link. If you want this product to be more visible to your customers in the store front, we suggest that the category is created prior to adding the product.
To access the category page in the administration, hover over the catalog button and click on Category in the drop-down. You will be a directed to a page that displays the category names of the store products.
Creating a Category
From the category overview page, select the Add New/plus icon to open the New Category form.
Enter the product category title in the Category Name. This field is required.
The Description field is where you give the customer a brief overview of the product. NOTE: Depending on your theme design, this field may not appear to the customer.
The Meta Tag Title field sets the text that will display at the top of the browser tab. This field is required.
The Meta Tag Description field sets the search engine (for search engine optimization) description for the page.
The Meta Tag Keywords field sets the search engine (for search engine optimization) words/terms for the page.
The Parent field is for if the new category will be a subcategory of another. Begin typing until you see the parent and click it in the drop down.
The Filters field is where set which filters are used in this category while the user searches for product to help them narrow the products.
The Stores field sets which store this category will be found in. Set this if you have multiple locations setup.
The SEO URL field sets page address in the URL (for search engine optimization) description for the page. Instead of showing website.com/?category=123, it will show website.com/category-name.
The Image field sets the category image. Depending on the theme, this may or may not show on the website.
The Top field sets the visibility in the website navigation. NOTE: Only works for the top parent categories. Depending on the theme, this may or may not work.
The Columns field sets the number of columns to use for the bottom 3 categories. Only works for the top parent categories. Depending on the theme, this may or may not work.
The Sort Order field sets the order of the sort on the store pages. The lower the number, the higher up the list the category is set.
The Status field sets whether of not this category will be active in the store.
With the name of the store, you can select the layout template that corresponds with that category.